Wired for 2020 branding
Wired For 2020 is Mentoring Partnership of Minnesota’s new statewide campaign designed to provide youth and mentors with resources and social media tools to engage them in conversations about future career options. The icon set represents nine individual career tracks-—areas that are expected to offer a large amount opportunity for the workforce by 2020. The main graphic was used in posters, signage, animation and interactive media and also utilized in promotions
throughout the year, including the campaign’s main event at the Mall of America. 
