PLATO Learning Promotional Campaign
For their most important annual trade show, PLATO Learning wanted to create buzz around their products and set up face-to-face executive briefings with key decision makers within their target audience. Using the rock-n-roll theme “Instrument for Change,” the invite was created to mimic a backstage pass and was sent to a targeted list of prospects. Results included at-capacity attendance, beating previous years’ attendance by a 6 to 1 margin. The campaign also featured a “tour” t-shirt worn
by PLATO employees and used as a give away on the show floor.
