Datalink Direct Mail
Datalink, a data storage and security company, was looking for a way to secure face-to-face meetings with its list of prospects. This direct mail piece enticed prospects to meet with a Datalink rep in exchange for a free GPS system. The box contained a three-card brochure packaged in shredded paper maps. The piece was one of Datalink’s most successful direct mail campaigns and generated a number of leads
and sales for the company.
